When the Left Wanted My Site to Hug Users (I Said No)

by | Politics & Pixelated Opinions

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So, picture this: it’s 2022, I’m sipping coffee in my pajama empire, and a client—let’s call them “Progressive Pam”—emails me with a redesign brief. She wants her site to “embrace visitors with warmth,” complete with pastel pop-ups, a feelings quiz, and some AI chatbot named Harmony that asks, “How’s your day going?” before you can even click “Buy Now.” I’ve been building websites since the Clinton years, and this was the moment I nearly choked on my Folgers. I said no. Hard no. Here’s the dryly defiant tale of how I kept it lean, mean, and free of nanny-state nonsense—because the web’s not your therapist.

Pam’s vision was peak Left Coast fever dream: a digital hug-fest where every scroll triggered affirmations like “You’re enough!” and a cookie consent form longer than a tax code. She even suggested a “community vibes” footer with links to her book club’s manifesto. Look, I’ve survived dial-up, Flash intros, and clients who think “SEO” means “sprinkle extra optimism”—I wasn’t about to let my code turn into a group therapy session. I told her, “Pam, people don’t surf the web for cuddles; they want your product, not your feelings.” She blinked at me through Zoom like I’d just canceled Christmas.

Here’s the deal: I’ve got 30 years of scars proving function beats fluff. Back in ’98, I built a site for a hardware store that loaded in three seconds flat—sold more hammers than Home Depot because it didn’t waste time on “vibes.” Pam’s site? It was a nonprofit pushing eco-friendly socks or something. I gave her clean lines, a one-click checkout, and a search bar that didn’t ask for your pronouns. She balked—“Where’s the soul?” I shot back, “In the revenue, if you’d let me finish.” Spoiler: sales spiked 40% in a month. You’re welcome.

This wasn’t just about aesthetics; it’s a hill I’ll die on. The progressive push for “inclusive” bloat mirrors the nanny-state garbage I’ve dodged my whole career—rules on top of rules until nothing works. Pop-ups begging for feedback? That’s the digital equivalent of a bureaucrat asking you to rate your DMV visit. I lean conservative because I believe in freedom—your site should do its job and get out of the way, not babysit users with pastel handcuffs. Pam wanted a welfare-state web; I gave her a libertarian lean machine.

The kicker? She emailed me six months later, gushing about the “simplicity” like she’d invented it. I didn’t even reply—just sipped my coffee and smirked. Three decades in this game, and I know this: users don’t need hugs, they need results. The Left can keep their feelings—I’ll keep my pixels sharp and my clients paid. If Harmony the chatbot ever shows up, I’m coding her to say, “Get off my lawn.”

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